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Thursday, 21 August 2014

Makeup by One Direction Review

It's time! We were finally able to try out the new makeup collection by One Direction! Aislinn was SO excited when the box arrived last week. Thanks to Markwins and BrandBacker for sending this our way to try out!

It came in a cool collector's tin:

We received the Midnight Memories collection. See the previous Makeup by One Direction post for info on the other collections. Here is what it looks like inside:

The left side shows different looks you can do with the makeup. The right side (obviously) contains the MAKEUP! Here is what we received:

  • 4+1 Eyeshadow Palette - colours are (clockwise from top left) Little White Lies, Don't Forget Where You Belong, Half a Heart, Strong, and Midnight Memories

  • Liquilights Glow Gloss in Through the Dark (it glows under UV light!)

  • Lipstick in Best Song Ever

  • Mascara in Little Black Dress

  • Nail Varnish in Right Now

  • Eye and Body Crayon in Better Than Words
The kit also included a bonus stencil kit. 

I'm really happy with the kit we received. I would say the Midnight Memories one is my favourite of the 3 available. The eye shadow colours are pretty and versatile. I did find that the colours wore off fairly quick, but that's good for tweens and teens (whom this is aimed towards). This can be remedied by using an eye shadow primer. My favourite item would have to be the lip gloss. The colour just pops and is really long lasting. Here I am trying out a look with the makeup here:

Makeup by One Direction is already available at Macy's in the US and will be available at other US department stores as of August 25. Canada and International launch dates are TBD (as always).

Overall, this is just a really cool kit that girls are going to go crazy for. I know Aislinn's will be jealous come September when she tells them about her kit. Speaking of, here is Aislinn's video makeup review:

For more info on Makeup by OneDirection, visit

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